American Eagle’s E-Commerce UX
This is a case study of American Eagle’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 520 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
American Eagle’s overall e-commerce UX performance is poor. This is mainly due to poor Desktop Web and mediocre Mobile Web performances.
First benchmarked in April 2012, and reviewed 25 times since then, most recently July 2024.
Overall UX Performance
520 Guidelines · Performance:
Desktop Web
258 Guidelines · Performance:
Homepage & Category
27 Guidelines · Performance:
Homepage
8 Guidelines · Performance:
Category Taxonomy & Main Navigation
12 Guidelines · Performance:
Intermediary Category Pages
7 Guidelines · Performance:
On-Site Search
17 Guidelines · Performance:
Search Query Types, Form & Logic
5 Guidelines · Performance:
Search Autocomplete
6 Guidelines · Performance:
Search Results Logic & Layout
6 Guidelines · Performance:
Product Lists & Filtering
43 Guidelines · Performance:
List Layout & Loading Products
8 Guidelines · Performance:
List Item Info & Thumbnails
11 Guidelines · Performance:
List Items Features
6 Guidelines · Performance:
Filtering & Sorting
18 Guidelines · Performance:
Product Page
71 Guidelines · Performance:
Product Page Layout & Cross-Sells
13 Guidelines · Performance:
Product Images & Videos
8 Guidelines · Performance:
Image Gallery UI
7 Guidelines · Performance:
The 'Buy' Section
6 Guidelines · Performance:
Shipping & Returns
7 Guidelines · Performance:
Product Descriptions & Variations
8 Guidelines · Performance:
Product Sizing & Fit
10 Guidelines · Performance:
User Reviews
12 Guidelines · Performance:
Cart & Checkout
76 Guidelines · Performance:
Shopping Cart
10 Guidelines · Performance:
Account Selection & Creation
6 Guidelines · Performance:
User Information & Address
10 Guidelines · Performance:
Shipping & Fulfillment
10 Guidelines · Performance:
Payment Flow & Methods (Incl. Credit Card & Third-Party)
14 Guidelines · Performance:
Order Review & Confirmation
9 Guidelines · Performance:
General Form Design and Checkout Layout
9 Guidelines · Performance:
Form Field Usability and Design
8 Guidelines · Performance:
Customer Accounts
10 Guidelines · Performance:
Site-Wide Features
14 Guidelines · Performance:
Mobile Web
262 Guidelines · Performance:
Mobile Homepage & Category Navigation
27 Guidelines · Performance:
Mobile Homepage
9 Guidelines · Performance:
Mobile Category Taxonomy & Main Navigation
12 Guidelines · Performance:
Mobile Intermediary Category Pages
6 Guidelines · Performance:
Mobile On-Site Search
16 Guidelines · Performance:
Mobile Search Query Types, Form & Logic
5 Guidelines · Performance:
Mobile Search Autocomplete
5 Guidelines · Performance:
Mobile Search Results Logic & Layout
6 Guidelines · Performance:
Mobile Product Lists & Filtering
46 Guidelines · Performance:
Mobile List Layout & Loading Products
10 Guidelines · Performance:
Mobile List Item Info & Thumbnails
14 Guidelines · Performance:
Mobile List Item Features
5 Guidelines · Performance:
Mobile Filtering & Sorting
17 Guidelines · Performance:
Mobile Product Page
68 Guidelines · Performance:
Mobile Product Page Layout & Cross-Sells
11 Guidelines · Performance:
Mobile Product Images, Videos & Image Gallery UI
13 Guidelines · Performance:
Mobile "Buy" Section
6 Guidelines · Performance:
Mobile Shipping & Returns
7 Guidelines · Performance:
Mobile Product Descriptions & Variations
9 Guidelines · Performance:
Mobile Product Sizing & Fit
10 Guidelines · Performance:
Mobile User Reviews
12 Guidelines · Performance:
Mobile Cart & Checkout
78 Guidelines · Performance:
Mobile Shopping Cart
10 Guidelines · Performance:
Mobile Account Selection & Creation
6 Guidelines · Performance:
Mobile User Information & Address
10 Guidelines · Performance:
Mobile Shipping & Fulfillment
10 Guidelines · Performance:
Mobile Payment Flow & Credit Card Form
14 Guidelines · Performance:
Mobile Order Review & Confirmation
8 Guidelines · Performance:
Mobile "General Form Design and Checkout Layout "
9 Guidelines · Performance:
Mobile Form Field Usability and Design
11 Guidelines · Performance:
Mobile Customer Accounts
7 Guidelines · Performance:
Mobile Site-Wide Features
20 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
American Eagle’s Desktop Web E-Commerce Design
24 pages of American Eagle’s e-commerce site, marked up with 246 best practice examples:
American Eagle’s Mobile Web E-Commerce Design
21 pages of American Eagle’s e-commerce site, marked up with 238 best practice examples:
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See all 413 articles in the full public archive.
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