32 ‘Apparel & Accessories’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 32 leading e-commerce sites within ‘Apparel & Accessories’ in the US and Europe. Each of the 32 apparel sites has been manually rated across 922 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
922 Guidelines
Desktop Web
285 Guidelines
Homepage & Category
27 Guidelines
Homepage
8 Guidelines
Category Taxonomy & Main Navigation
12 Guidelines
Intermediary Category Pages
7 Guidelines
On-Site Search
17 Guidelines
Search Query Types, Form & Logic
5 Guidelines
Search Autocomplete
6 Guidelines
Search Results Logic & Layout
6 Guidelines
Product Lists & Filtering
43 Guidelines
List Layout & Loading Products
8 Guidelines
List Item Info & Thumbnails
11 Guidelines
List Items Features
6 Guidelines
Filtering & Sorting
18 Guidelines
Product Page
71 Guidelines
Product Page Layout & Cross-Sells
13 Guidelines
Product Images & Videos
8 Guidelines
Image Gallery UI
7 Guidelines
The 'Buy' Section
6 Guidelines
Shipping & Returns
7 Guidelines
Product Descriptions & Variations
8 Guidelines
Product Sizing & Fit
10 Guidelines
User Reviews
12 Guidelines
Cart & Checkout
76 Guidelines
Shopping Cart
10 Guidelines
Account Selection & Creation
6 Guidelines
User Information & Address
10 Guidelines
Shipping & Fulfillment
10 Guidelines
Payment Flow & Methods (Incl. Credit Card & Third-Party)
14 Guidelines
Order Review & Confirmation
9 Guidelines
General Form Design and Checkout Layout
9 Guidelines
Form Field Usability and Design
8 Guidelines
Customer Accounts
10 Guidelines
Site-Wide Features
14 Guidelines
Order Tracking & Returns
27 Guidelines
Orders & Order Tracking
15 Guidelines
Order Returns
12 Guidelines
Mobile Web
289 Guidelines
Mobile Web Homepage & Category Navigation
27 Guidelines
Mobile Web Homepage
9 Guidelines
Mobile Web Category Taxonomy & Main Navigation
12 Guidelines
Mobile Web Intermediary Category Pages
6 Guidelines
Mobile Web On-Site Search
16 Guidelines
Mobile Web Search Query Types, Form & Logic
5 Guidelines
Mobile Web Search Autocomplete
5 Guidelines
Mobile Web Search Results Logic & Layout
6 Guidelines
Mobile Web Product Lists & Filtering
46 Guidelines
Mobile Web List Layout & Loading Products
10 Guidelines
Mobile Web List Item Info & Thumbnails
14 Guidelines
Mobile Web List Item Features
5 Guidelines
Mobile Web Filtering & Sorting
17 Guidelines
Mobile Web Product Page
68 Guidelines
Mobile Web Product Page Layout & Cross-Sells
11 Guidelines
Mobile Web Product Images, Videos & Image Gallery UI
13 Guidelines
Mobile Web "Buy" Section
6 Guidelines
Mobile Web Shipping & Returns
7 Guidelines
Mobile Web Product Descriptions & Variations
9 Guidelines
Mobile Web Product Sizing & Fit
10 Guidelines
Mobile Web User Reviews
12 Guidelines
Mobile Web Cart & Checkout
78 Guidelines
Mobile Web Shopping Cart
10 Guidelines
Mobile Web Account Selection & Creation
6 Guidelines
Mobile Web User Information & Address
10 Guidelines
Mobile Web Shipping & Fulfillment
10 Guidelines
Mobile Web Payment Flow & Credit Card Form
14 Guidelines
Mobile Web Order Review & Confirmation
8 Guidelines
Mobile Web "General Form Design and Checkout Layout "
9 Guidelines
Mobile Web Form Field Usability and Design
11 Guidelines
Mobile Web Customer Accounts
7 Guidelines
Mobile Web Site-Wide Features
20 Guidelines
Mobile Web Order Tracking & Returns
27 Guidelines
Mobile Web Orders & Order Tracking
15 Guidelines
Mobile Web Order Returns
12 Guidelines
Mobile App
348 Guidelines
Mobile App Homepage & Category Navigation
28 Guidelines
Mobile App Homepage
8 Guidelines
Mobile App Category Taxonomy
9 Guidelines
Mobile App Main Navigation
6 Guidelines
Mobile App Intermediary Category Pages
5 Guidelines
Mobile App Search
38 Guidelines
Mobile App Search Query Types
9 Guidelines
Mobile App Search Form & Logic
9 Guidelines
Mobile App Search Autocomplete
7 Guidelines
Mobile App Search Results Logic & Guidance
7 Guidelines
Mobile App Search Results Layout & Filtering
6 Guidelines
Mobile App Product Lists & Filtering
55 Guidelines
Mobile App List Layout & Loading Products
14 Guidelines
Mobile App List Item Info
11 Guidelines
Mobile App List Item Thumbnails
5 Guidelines
Mobile App List Item Features
6 Guidelines
Mobile App Filtering & Sorting: Filter & Sort Types
9 Guidelines
Mobile App Filtering & Sorting: Scope & Logic
5 Guidelines
Mobile App Filtering: Interface & Layout
5 Guidelines
Mobile App Product Page
91 Guidelines
Mobile App Product Page Layout & Cross-Sells
14 Guidelines
Mobile App Image Gallery UI
5 Guidelines
Mobile App Product Images, Videos, & 360-Views
13 Guidelines
Mobile App Product Descriptions
10 Guidelines
Mobile App Product Variations
9 Guidelines
Mobile App Specifications Sheet
5 Guidelines
Mobile App "Buy" Section
9 Guidelines
Mobile App Shipping, Returns, and Gifting
8 Guidelines
Mobile App User Reviews
18 Guidelines
Mobile App Cart & Checkout
96 Guidelines
Mobile App Shopping Cart & “Added to Cart” Behavior
13 Guidelines
Mobile App Account Selection & Creation
7 Guidelines
Mobile App Customer & Address Information
10 Guidelines
Mobile App Gifting Flow & Features
5 Guidelines
Mobile App Shipping & Fulfillment
8 Guidelines
Mobile App Payment Flow & Credit Card Form
7 Guidelines
Mobile App Checkout Layout & Cross-Sells
8 Guidelines
Mobile App Form Fields Labels & Design
6 Guidelines
Mobile App Data Validation
10 Guidelines
Mobile App Input Optimization
16 Guidelines
Mobile App Order Review & Confirmation
6 Guidelines
Mobile App Customer Accounts
23 Guidelines
Mobile App Account Dashboard
5 Guidelines
'Mobile App Account': Addresses, Payments, & Newsletters
13 Guidelines
Mobile App Account-Wide Navigation, Structure, & Information
5 Guidelines
App-Wide Features
17 Guidelines
Case Studies
Deep dive into any of the 32 retail sites displayed in the scatter plot above.
39 page designs: desktop, mobile
60 page designs: mobile, desktop
51 page designs: desktop, mobile
58 page designs: desktop, mobile
26 page designs: desktop, mobile
42 page designs: desktop, mobile
87 page designs: mobile, desktop, app
59 page designs: desktop, mobile
53 page designs: desktop, mobile
59 page designs: mobile, desktop
80 page designs: desktop, mobile, app
48 page designs: desktop, mobile
88 page designs: mobile, desktop, app
57 page designs: desktop, mobile
59 page designs: desktop, mobile
51 page designs: mobile, desktop
39 page designs: desktop, mobile
44 page designs: desktop, mobile
48 page designs: desktop, mobile
51 page designs: mobile, desktop
52 page designs: desktop, mobile
51 page designs: desktop, mobile
88 page designs: desktop, mobile, app
45 page designs: desktop, mobile
98 page designs: desktop, mobile, app
88 page designs: desktop, mobile, app
76 page designs: mobile, desktop, app
56 page designs: desktop, mobile
45 page designs: desktop, mobile
40 page designs: desktop, mobile
59 page designs: desktop, mobile
50 page designs: desktop, mobile
Apparel & Accessories Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Apparel & Accessories sites.
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