This is a case study of Master Of Malt’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 462 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Master Of Malt’s overall e-commerce UX performance is decent. Master Of Malt has decent performances across the board with neither any great nor any broken performances.
Overall UX Performance
464 Guidelines · Performance:
Desktop Web
230 Guidelines · Performance:
Homepage & Category Navigation
29 Guidelines · Performance:
Homepage
10 Guidelines · Performance:
Main Navigation
5 Guidelines · Performance:
Category Taxonomy
8 Guidelines · Performance:
Intermediary Category Pages
6 Guidelines · Performance:
On-Site Search
18 Guidelines · Performance:
Search Query Types & Search Autocomplete
12 Guidelines · Performance:
Search Form & Search Results
6 Guidelines · Performance:
Product Lists & Filtering
44 Guidelines · Performance:
List Layout
10 Guidelines · Performance:
List Item Info & Thumbnails
16 Guidelines · Performance:
Filtering & Sorting: Filter & Sort Types
6 Guidelines · Performance:
Filtering & Sorting: Scope, Logic & Layout
12 Guidelines · Performance:
Product Page
34 Guidelines · Performance:
Product Page Layout, Cross-Sells, & Cross-Navigation
11 Guidelines · Performance:
Product Descriptions & Variations
7 Guidelines · Performance:
The 'Buy' Section, Shipping & Returns
9 Guidelines · Performance:
User Reviews
7 Guidelines · Performance:
Cart & Checkout
79 Guidelines · Performance:
Shopping Cart
11 Guidelines · Performance:
Account Selection & Creation
6 Guidelines · Performance:
User Information & Address
11 Guidelines · Performance:
Shipping & Fulfillment
11 Guidelines · Performance:
Payment Flow & Credit Card Form
9 Guidelines · Performance:
Order Review & Confirmation
9 Guidelines · Performance:
General Form Design and Checkout Layout
11 Guidelines · Performance:
Form Field Usability and Design
11 Guidelines · Performance:
Customer Accounts
11 Guidelines · Performance:
Site-Wide Features
15 Guidelines · Performance:
Mobile Web
234 Guidelines · Performance:
Mobile Homepage & Category Navigation
28 Guidelines · Performance:
Mobile Homepage
11 Guidelines · Performance:
Mobile Main Navigation
4 Guidelines · Performance:
Mobile Category Taxonomy
8 Guidelines · Performance:
Mobile Intermediary Category Pages
5 Guidelines · Performance:
Mobile On-Site Search
19 Guidelines · Performance:
Mobile Search Query Types & Search Autocomplete
11 Guidelines · Performance:
Mobile Search Form & Results
8 Guidelines · Performance:
Mobile Product Lists & Filtering
46 Guidelines · Performance:
Mobile List Layout
12 Guidelines · Performance:
Mobile List Item Info & Thumbnails
19 Guidelines · Performance:
Mobile Filtering & Sorting: Filter & Sort Types
6 Guidelines · Performance:
Mobile Filtering & Sorting: Scope, Logic & Layout
9 Guidelines · Performance:
Mobile Product Page
32 Guidelines · Performance:
Mobile Product Page Layout, Cross-Sells, & Cross-Navigation
8 Guidelines · Performance:
Mobile Product Descriptions & Variations
8 Guidelines · Performance:
Mobile "Buy" Section, Shipping & Returns
9 Guidelines · Performance:
Mobile User Reviews
7 Guidelines · Performance:
Mobile Cart & Checkout
80 Guidelines · Performance:
Mobile Shopping Cart
11 Guidelines · Performance:
Mobile Account Selection & Creation
6 Guidelines · Performance:
Mobile User Information & Address
11 Guidelines · Performance:
Mobile Shipping & Fulfillment
11 Guidelines · Performance:
Mobile Payment Flow & Credit Card Form
9 Guidelines · Performance:
Mobile Order Review & Confirmation
8 Guidelines · Performance:
Mobile "General Form Design and Checkout Layout "
10 Guidelines · Performance:
Mobile Form Field Usability and Design
14 Guidelines · Performance:
Mobile Customer Accounts
9 Guidelines · Performance:
Mobile Site-Wide Features
20 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
14 pages of Master Of Malt’s e-commerce site, marked up with 167 best practice examples:
16 pages of Master Of Malt’s e-commerce site, marked up with 159 best practice examples:
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