7 ‘Beverages’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading ‘Beverages’ e-commerce sites in the US and Europe. Each of the 7 Beverages sites has been manually rated across 464 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
464 Guidelines
Desktop Web
230 Guidelines
Homepage & Category Navigation
29 Guidelines
Homepage
10 Guidelines
Main Navigation
5 Guidelines
Category Taxonomy
8 Guidelines
Intermediary Category Pages
6 Guidelines
On-Site Search
18 Guidelines
Search Query Types & Search Autocomplete
12 Guidelines
Search Form & Search Results
6 Guidelines
Product Lists & Filtering
44 Guidelines
List Layout
10 Guidelines
List Item Info & Thumbnails
16 Guidelines
Filtering & Sorting: Filter & Sort Types
6 Guidelines
Filtering & Sorting: Scope, Logic & Layout
12 Guidelines
Product Page
34 Guidelines
Product Page Layout, Cross-Sells, & Cross-Navigation
11 Guidelines
Product Descriptions & Variations
7 Guidelines
The 'Buy' Section, Shipping & Returns
9 Guidelines
User Reviews
7 Guidelines
Cart & Checkout
79 Guidelines
Shopping Cart
11 Guidelines
Account Selection & Creation
6 Guidelines
User Information & Address
11 Guidelines
Shipping & Fulfillment
11 Guidelines
Payment Flow & Credit Card Form
9 Guidelines
Order Review & Confirmation
9 Guidelines
General Form Design and Checkout Layout
11 Guidelines
Form Field Usability and Design
11 Guidelines
Customer Accounts
11 Guidelines
Site-Wide Features
15 Guidelines
Mobile Web
234 Guidelines
Mobile Homepage & Category Navigation
28 Guidelines
Mobile Homepage
11 Guidelines
Mobile Main Navigation
4 Guidelines
Mobile Category Taxonomy
8 Guidelines
Mobile Intermediary Category Pages
5 Guidelines
Mobile On-Site Search
19 Guidelines
Mobile Search Query Types & Search Autocomplete
11 Guidelines
Mobile Search Form & Results
8 Guidelines
Mobile Product Lists & Filtering
46 Guidelines
Mobile List Layout
12 Guidelines
Mobile List Item Info & Thumbnails
19 Guidelines
Mobile Filtering & Sorting: Filter & Sort Types
6 Guidelines
Mobile Filtering & Sorting: Scope, Logic & Layout
9 Guidelines
Mobile Product Page
32 Guidelines
Mobile Product Page Layout, Cross-Sells, & Cross-Navigation
8 Guidelines
Mobile Product Descriptions & Variations
8 Guidelines
Mobile "Buy" Section, Shipping & Returns
9 Guidelines
Mobile User Reviews
7 Guidelines
Mobile Cart & Checkout
80 Guidelines
Mobile Shopping Cart
11 Guidelines
Mobile Account Selection & Creation
6 Guidelines
Mobile User Information & Address
11 Guidelines
Mobile Shipping & Fulfillment
11 Guidelines
Mobile Payment Flow & Credit Card Form
9 Guidelines
Mobile Order Review & Confirmation
8 Guidelines
Mobile "General Form Design and Checkout Layout "
10 Guidelines
Mobile Form Field Usability and Design
14 Guidelines
Mobile Customer Accounts
9 Guidelines
Mobile Site-Wide Features
20 Guidelines
Case Studies
Deep dive into any of the 7 retail sites displayed in the scatter plot above.
30 page designs: desktop, mobile
38 page designs: desktop, mobile
46 page designs: desktop, mobile
34 page designs: desktop, mobile
38 page designs: desktop, mobile
37 page designs: desktop, mobile
39 page designs: desktop, mobile
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