West Elm’s E-Commerce UX
This is a case study of West Elm’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 504 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
West Elm’s overall e-commerce UX performance is decent. West Elm has decent performances across the board with neither any great nor any broken performances.
Overall UX Performance
504 Guidelines · Performance:
Desktop Web
246 Guidelines · Performance:
Homepage & Category Navigation
22 Guidelines · Performance:
Homepage
7 Guidelines · Performance:
Category Taxonomy & Main Navigation
8 Guidelines · Performance:
Intermediary Category Pages
7 Guidelines · Performance:
On-Site Search
15 Guidelines · Performance:
Search Query Types
5 Guidelines · Performance:
Search Logic, Autocomplete & Results
10 Guidelines · Performance:
Product Lists & Filtering
47 Guidelines · Performance:
List Layout
6 Guidelines · Performance:
List Item Info & Features
14 Guidelines · Performance:
List Item Thumbnails
7 Guidelines · Performance:
Filtering & Sorting: Filter & Sort Types
12 Guidelines · Performance:
Filtering & Sorting: Interface, Layout & Results
8 Guidelines · Performance:
Product Page
68 Guidelines · Performance:
Product Page Layout
9 Guidelines · Performance:
Cross-Sells & Cross-Navigation
7 Guidelines · Performance:
Product Images & Gallery UI
16 Guidelines · Performance:
The 'Buy' Section and Purchase Information
13 Guidelines · Performance:
Product Information
14 Guidelines · Performance:
User Reviews
9 Guidelines · Performance:
Cart & Checkout
69 Guidelines · Performance:
Shopping Cart
11 Guidelines · Performance:
Account Selection & Creation
6 Guidelines · Performance:
User Information & Address
9 Guidelines · Performance:
Shipping & Fulfillment
10 Guidelines · Performance:
Payment Flow & Methods (Incl. Credit Card & Third-Party)
10 Guidelines · Performance:
Order Review & Confirmation
8 Guidelines · Performance:
General Form Design and Checkout Layout
8 Guidelines · Performance:
Form Field Usability and Design
7 Guidelines · Performance:
Customer Accounts
11 Guidelines · Performance:
Site-Wide Features
14 Guidelines · Performance:
Mobile Web
258 Guidelines · Performance:
Mobile Homepage & Category Navigation
23 Guidelines · Performance:
Mobile Homepage
8 Guidelines · Performance:
Mobile Category Taxonomy & Main Navigation
9 Guidelines · Performance:
Mobile Intermediary Category Pages
6 Guidelines · Performance:
Mobile On-Site Search
15 Guidelines · Performance:
Mobile Search Query Types
5 Guidelines · Performance:
Mobile Search Logic, Autocomplete & Results
10 Guidelines · Performance:
Mobile Product Lists & Filtering
52 Guidelines · Performance:
Mobile List Layout
9 Guidelines · Performance:
Mobile List Item Info & Features
13 Guidelines · Performance:
Mobile List Item Thumbnails
8 Guidelines · Performance:
Mobile Filtering & Sorting: Filter & Sort Types
12 Guidelines · Performance:
Mobile Filtering & Sorting: Interface, Layout & Results
10 Guidelines · Performance:
Mobile Product Page
67 Guidelines · Performance:
Mobile Product Page Layout
7 Guidelines · Performance:
Mobile Cross-Sells & Cross-Navigation
7 Guidelines · Performance:
Mobile Product Images & Gallery UI
16 Guidelines · Performance:
The Mobile 'Buy' Section and Purchase Information
13 Guidelines · Performance:
Mobile Product Information
15 Guidelines · Performance:
Mobile User Reviews
9 Guidelines · Performance:
Mobile Cart & Checkout
71 Guidelines · Performance:
Mobile Shopping Cart
11 Guidelines · Performance:
Mobile Account Selection & Creation
6 Guidelines · Performance:
Mobile User Information & Address
9 Guidelines · Performance:
Mobile Shipping & Fulfillment
10 Guidelines · Performance:
Mobile Payment Flow & Credit Card Form
10 Guidelines · Performance:
Mobile Order Review & Confirmation
8 Guidelines · Performance:
Mobile "General Form Design and Checkout Layout "
8 Guidelines · Performance:
Mobile Form Field Usability and Design
9 Guidelines · Performance:
Mobile Customer Accounts
9 Guidelines · Performance:
Mobile Site-Wide Features
21 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
West Elm’s Desktop Web E-Commerce Design
25 pages of West Elm’s e-commerce site, marked up with 181 best practice examples:
West Elm’s Mobile Web E-Commerce Design
24 pages of West Elm’s e-commerce site, marked up with 191 best practice examples:
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Explore Other Research Content
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 412 articles in the full public archive.
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