Use the interactive UX benchmark chart below to see the ranked UX performance of 18 leading e-commerce sites within ‘Furniture & Home Decor’ in the US and Europe. Each of the 18 Furniture & Home Decor sites has been manually rated across 906 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
906 Guidelines
Desktop Web
273 Guidelines
Homepage & Category Navigation
22 Guidelines
Homepage
7 Guidelines
Category Taxonomy & Main Navigation
8 Guidelines
Intermediary Category Pages
7 Guidelines
On-Site Search
15 Guidelines
Search Query Types
5 Guidelines
Search Logic, Autocomplete & Results
10 Guidelines
Product Lists & Filtering
47 Guidelines
List Layout
6 Guidelines
List Item Info & Features
14 Guidelines
List Item Thumbnails
7 Guidelines
Filtering & Sorting: Filter & Sort Types
12 Guidelines
Filtering & Sorting: Interface, Layout & Results
8 Guidelines
Product Page
68 Guidelines
Product Page Layout
9 Guidelines
Cross-Sells & Cross-Navigation
7 Guidelines
Product Images & Gallery UI
16 Guidelines
The 'Buy' Section and Purchase Information
13 Guidelines
Product Information
14 Guidelines
User Reviews
9 Guidelines
Cart & Checkout
69 Guidelines
Shopping Cart
11 Guidelines
Account Selection & Creation
6 Guidelines
User Information & Address
9 Guidelines
Shipping & Fulfillment
10 Guidelines
Payment Flow & Methods (Incl. Credit Card & Third-Party)
10 Guidelines
Order Review & Confirmation
8 Guidelines
General Form Design and Checkout Layout
8 Guidelines
Form Field Usability and Design
7 Guidelines
Customer Accounts
11 Guidelines
Site-Wide Features
14 Guidelines
Order Tracking & Returns
27 Guidelines
Orders & Order Tracking
15 Guidelines
Order Returns
12 Guidelines
Mobile Web
285 Guidelines
Mobile Web Homepage & Category Navigation
23 Guidelines
Mobile Web Homepage
8 Guidelines
Mobile Web Category Taxonomy & Main Navigation
9 Guidelines
Mobile Web Intermediary Category Pages
6 Guidelines
Mobile Web On-Site Search
15 Guidelines
Mobile Web Search Query Types
5 Guidelines
Mobile Web Search Logic, Autocomplete & Results
10 Guidelines
Mobile Web Product Lists & Filtering
52 Guidelines
Mobile Web List Layout
9 Guidelines
Mobile Web List Item Info & Features
13 Guidelines
Mobile Web List Item Thumbnails
8 Guidelines
Mobile Web Filtering & Sorting: Filter & Sort Types
12 Guidelines
Mobile Web Filtering & Sorting: Interface, Layout & Results
10 Guidelines
Mobile Web Product Page
67 Guidelines
Mobile Web Product Page Layout
7 Guidelines
Mobile Web Cross-Sells & Cross-Navigation
7 Guidelines
Mobile Web Product Images & Gallery UI
16 Guidelines
The Mobile Web 'Buy' Section and Purchase Information
13 Guidelines
Mobile Web Product Information
15 Guidelines
Mobile Web User Reviews
9 Guidelines
Mobile Web Cart & Checkout
71 Guidelines
Mobile Web Shopping Cart
11 Guidelines
Mobile Web Account Selection & Creation
6 Guidelines
Mobile Web User Information & Address
9 Guidelines
Mobile Web Shipping & Fulfillment
10 Guidelines
Mobile Web Payment Flow & Credit Card Form
10 Guidelines
Mobile Web Order Review & Confirmation
8 Guidelines
Mobile Web "General Form Design and Checkout Layout "
8 Guidelines
Mobile Web Form Field Usability and Design
9 Guidelines
Mobile Web Customer Accounts
9 Guidelines
Mobile Web Site-Wide Features
21 Guidelines
Mobile Web Order Tracking & Returns
27 Guidelines
Mobile Web Orders & Order Tracking
15 Guidelines
Mobile Web Order Returns
12 Guidelines
Mobile App
348 Guidelines
Mobile App Homepage & Category Navigation
28 Guidelines
Mobile App Homepage
8 Guidelines
Mobile App Category Taxonomy
9 Guidelines
Mobile App Main Navigation
6 Guidelines
Mobile App Intermediary Category Pages
5 Guidelines
Mobile App Search
38 Guidelines
Mobile App Search Query Types
9 Guidelines
Mobile App Search Form & Logic
9 Guidelines
Mobile App Search Autocomplete
7 Guidelines
Mobile App Search Results Logic & Guidance
7 Guidelines
Mobile App Search Results Layout & Filtering
6 Guidelines
Mobile App Product Lists & Filtering
55 Guidelines
Mobile App List Layout & Loading Products
14 Guidelines
Mobile App List Item Info
11 Guidelines
Mobile App List Item Thumbnails
5 Guidelines
Mobile App List Item Features
6 Guidelines
Mobile App Filtering & Sorting: Filter & Sort Types
9 Guidelines
Mobile App Filtering & Sorting: Scope & Logic
5 Guidelines
Mobile App Filtering: Interface & Layout
5 Guidelines
Mobile App Product Page
91 Guidelines
Mobile App Product Page Layout & Cross-Sells
14 Guidelines
Mobile App Image Gallery UI
5 Guidelines
Mobile App Product Images, Videos, & 360-Views
13 Guidelines
Mobile App Product Descriptions
10 Guidelines
Mobile App Product Variations
9 Guidelines
Mobile App Specifications Sheet
5 Guidelines
Mobile App "Buy" Section
9 Guidelines
Mobile App Shipping, Returns, and Gifting
8 Guidelines
Mobile App User Reviews
18 Guidelines
Mobile App Cart & Checkout
96 Guidelines
Mobile App Shopping Cart & “Added to Cart” Behavior
13 Guidelines
Mobile App Account Selection & Creation
7 Guidelines
Mobile App Customer & Address Information
10 Guidelines
Mobile App Gifting Flow & Features
5 Guidelines
Mobile App Shipping & Fulfillment
8 Guidelines
Mobile App Payment Flow & Credit Card Form
7 Guidelines
Mobile App Checkout Layout & Cross-Sells
8 Guidelines
Mobile App Form Fields Labels & Design
6 Guidelines
Mobile App Data Validation
10 Guidelines
Mobile App Input Optimization
16 Guidelines
Mobile App Order Review & Confirmation
6 Guidelines
Mobile App Customer Accounts
23 Guidelines
Mobile App Account Dashboard
5 Guidelines
'Mobile App Account': Addresses, Payments, & Newsletters
13 Guidelines
Mobile App Account-Wide Navigation, Structure, & Information
5 Guidelines
App-Wide Features
17 Guidelines
Deep dive into any of the 18 retail sites displayed in the scatter plot above.
51 page designs: desktop, mobile
90 page designs: app, desktop, mobile
49 page designs: desktop, mobile
56 page designs: desktop, mobile
21 page designs: desktop, mobile
81 page designs: app, desktop, mobile
52 page designs: desktop, mobile
46 page designs: desktop, mobile
48 page designs: desktop, mobile
97 page designs: mobile, desktop, app
55 page designs: desktop, mobile
19 page designs: desktop, mobile
58 page designs: desktop, mobile
48 page designs: desktop, mobile
53 page designs: desktop, mobile
38 page designs: desktop, mobile
48 page designs: desktop, mobile
39 page designs: desktop, mobile
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Houseware & Furnishings sites.
View Research Topic
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