20 ‘Digital Subscriptions & SaaS’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 20 leading ‘Digital Subscriptions & SaaS’ sites in the US and Europe. Each of the 20 SaaS sites have been manually rated across 231 different UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
231 Guidelines
Desktop Web
120 Guidelines
Homepage & Main Navigation
11 Guidelines
Homepage
4 Guidelines
Main Navigation
7 Guidelines
Page Types & Design
16 Guidelines
Plan Matrix
8 Guidelines
Checkout
54 Guidelines
User Information
10 Guidelines
Payment Flow & Credit Card Form
11 Guidelines
Order Review
8 Guidelines
General Form Design and Checkout Layout
13 Guidelines
Form Field Usability and Design
12 Guidelines
Sign-Up & Account Management
15 Guidelines
Site-Wide Features & Design
16 Guidelines
Mobile Web
111 Guidelines
Mobile Homepage & Main Navigation
10 Guidelines
Mobile Homepage
4 Guidelines
Mobile Main Navigation
6 Guidelines
Mobile Page Types & Design
10 Guidelines
Mobile Checkout
55 Guidelines
Mobile User Information
10 Guidelines
Mobile Payment Flow & Credit Card Form
11 Guidelines
Mobile Order Review
7 Guidelines
Mobile "General Form Design and Checkout Layout "
11 Guidelines
Mobile Form Field Usability and Design
16 Guidelines
Mobile Sign-Up & Account Management
13 Guidelines
Mobile Site-Wide Features & Design
23 Guidelines
Case Studies
Deep dive into any of the 20 retail sites displayed in the scatter plot above.
16 page designs: desktop, mobile
18 page designs: desktop, mobile
22 page designs: desktop, mobile
16 page designs: desktop, mobile
22 page designs: desktop, mobile
19 page designs: desktop, mobile
20 page designs: desktop, mobile
22 page designs: desktop, mobile
22 page designs: desktop, mobile
26 page designs: desktop, mobile
18 page designs: desktop, mobile
23 page designs: desktop, mobile
38 page designs: desktop, mobile
16 page designs: desktop, mobile
26 page designs: desktop, mobile
22 page designs: desktop, mobile
22 page designs: desktop, mobile
31 page designs: desktop, mobile
23 page designs: desktop, mobile
13 page designs: desktop, mobile
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Industry
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