Use the interactive UX benchmark chart below to see the ranked UX performance of 17 leading e-commerce sites within ‘Electronics & Office’ in the US and Europe. Each of the 17 Electronics & Office sites has been manually rated across 601 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
601 Guidelines
Desktop Web
299 Guidelines
Homepage & Category Navigation
24 Guidelines
Homepage
7 Guidelines
Category Taxonomy & Main Navigation
11 Guidelines
Intermediary Category Pages
6 Guidelines
On-Site Search
27 Guidelines
Search Query Types
6 Guidelines
Search Form & Autocomplete
9 Guidelines
Search Design & Logic
12 Guidelines
Product Lists & Filtering
53 Guidelines
List Layout
10 Guidelines
List Item Thumbnails & Info
14 Guidelines
List Item Features
7 Guidelines
Filtering & Sorting
22 Guidelines
Filtering: Available Filters, Scope & Layout
17 Guidelines
Sorting
5 Guidelines
Product Page
75 Guidelines
Product Page Layout, Cross-Sells & Cross-Navigation
15 Guidelines
Product Page Layout
8 Guidelines
Cross-Sells & Cross-Navigation
7 Guidelines
Product Images & Gallery UI
13 Guidelines
The 'Buy' Section and Purchase Information
13 Guidelines
Product Information
14 Guidelines
User Reviews
20 Guidelines
Cart & Checkout
87 Guidelines
Added to Cart Behavior & Confirmation
5 Guidelines
Shopping Cart & Cross-Sells
11 Guidelines
Account Selection & Creation
7 Guidelines
Customer Address & Information
8 Guidelines
Shipping & Fulfillment
10 Guidelines
Payment Flow & Methods
13 Guidelines
Validation Errors & Data Persistence
9 Guidelines
Field Design, Labels & Input Optimization
15 Guidelines
Order Review & Confirmation
9 Guidelines
Customer Accounts
21 Guidelines
Account Drop-Down & Sign-In
7 Guidelines
Account Dashboard, Info & Navigation
14 Guidelines
Site-Wide Elements
12 Guidelines
Mobile Web
302 Guidelines
Mobile Homepage & Category Navigation
25 Guidelines
Mobile Homepage
8 Guidelines
Mobile Category Taxonomy & Main Navigation
12 Guidelines
Mobile Intermediary Category Pages
5 Guidelines
Mobile On-Site Search
28 Guidelines
Mobile Search Query Types
6 Guidelines
Mobile Search Form & Autocomplete
6 Guidelines
Mobile Search Design & Logic
16 Guidelines
Mobile Product Lists & Filtering
52 Guidelines
Mobile List Layout
13 Guidelines
Mobile List Item Thumbnails & Info
15 Guidelines
Mobile List Item Features
5 Guidelines
Mobile Filtering & Sorting
19 Guidelines
Mobile Product Page
73 Guidelines
Mobile Product Page Layout, Cross-Sells & Cross-Navigation
13 Guidelines
Mobile Product Page Layout
6 Guidelines
Mobile Cross-Sells & Cross-Navigation
7 Guidelines
Mobile Product Images & Gallery UI
13 Guidelines
The Mobile 'Buy' Section and Purchase Information
13 Guidelines
Mobile Product Information
14 Guidelines
Mobile User Reviews
20 Guidelines
Mobile Cart & Checkout
87 Guidelines
Mobile Added to Cart Behavior & Confirmation
4 Guidelines
Mobile Shopping Cart & Cross-Sells
11 Guidelines
Mobile Account Selections & Creation
7 Guidelines
Mobile Customer & Address Information
8 Guidelines
Mobile Shipping & Fulfillment
10 Guidelines
Mobile Payment Flow & Methods
13 Guidelines
Mobile Validation Errors & Data Persistence
9 Guidelines
Mobile Field Design, Labels & Input Optimization
17 Guidelines
Mobile Order Review & Confirmation
8 Guidelines
Mobile Customer Accounts
16 Guidelines
Mobile Site-Wide Features & Navigation
21 Guidelines
Deep dive into any of the 17 retail sites displayed in the scatter plot above.
50 page designs: desktop, mobile
77 page designs: app, desktop, mobile
49 page designs: desktop, mobile
80 page designs: mobile, desktop, app
40 page designs: desktop, mobile
79 page designs: app, mobile, desktop
56 page designs: mobile, desktop
47 page designs: desktop, mobile
25 page designs: desktop, mobile
47 page designs: desktop, mobile
52 page designs: mobile, desktop
55 page designs: desktop, mobile
52 page designs: mobile, desktop
25 page designs: desktop, mobile
49 page designs: desktop, mobile
24 page designs: desktop, mobile
55 page designs: desktop, mobile
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Electronics & Office sites.
View Research Topic
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