Use the interactive UX benchmark chart below to see the ranked UX performance of 17 leading e-commerce sites within ‘Electronics & Office’ in the US and Europe. Each of the 17 Electronics & Office sites has been manually rated across 0 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
0 Guidelines
Desktop Web
0 Guidelines
Homepage & Category Navigation
0 Guidelines
Homepage
0 Guidelines
Category Taxonomy & Main Navigation
0 Guidelines
Intermediary Category Pages
0 Guidelines
On-Site Search
0 Guidelines
Search Query Types
0 Guidelines
Search Form & Autocomplete
0 Guidelines
Search Design & Logic
0 Guidelines
Product Lists & Filtering
0 Guidelines
List Layout
0 Guidelines
List Item Thumbnails & Info
0 Guidelines
List Item Features
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Filtering & Sorting
0 Guidelines
Filtering: Available Filters, Scope & Layout
0 Guidelines
Sorting
0 Guidelines
Product Page
0 Guidelines
Product Page Layout, Cross-Sells & Cross-Navigation
0 Guidelines
Product Page Layout
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Cross-Sells & Cross-Navigation
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Product Images & Gallery UI
0 Guidelines
The 'Buy' Section and Purchase Information
0 Guidelines
Product Information
0 Guidelines
User Reviews
0 Guidelines
Cart & Checkout
0 Guidelines
Added to Cart Behavior & Confirmation
0 Guidelines
Shopping Cart & Cross-Sells
0 Guidelines
Account Selection & Creation
0 Guidelines
Customer Address & Information
0 Guidelines
Shipping & Fulfillment
0 Guidelines
Payment Flow & Methods
0 Guidelines
Validation Errors & Data Persistence
0 Guidelines
Field Design, Labels & Input Optimization
0 Guidelines
Order Review & Confirmation
0 Guidelines
Customer Accounts
0 Guidelines
Account Drop-Down & Sign-In
0 Guidelines
Account Dashboard, Info & Navigation
0 Guidelines
Site-Wide Elements
0 Guidelines
Mobile Web
0 Guidelines
Mobile Homepage & Category Navigation
0 Guidelines
Mobile Homepage
0 Guidelines
Mobile Category Taxonomy & Main Navigation
0 Guidelines
Mobile Intermediary Category Pages
0 Guidelines
Mobile On-Site Search
0 Guidelines
Mobile Search Query Types
0 Guidelines
Mobile Search Form & Autocomplete
0 Guidelines
Mobile Search Design & Logic
0 Guidelines
Mobile Product Lists & Filtering
0 Guidelines
Mobile List Layout
0 Guidelines
Mobile List Item Thumbnails & Info
0 Guidelines
Mobile List Item Features
0 Guidelines
Mobile Filtering & Sorting
0 Guidelines
Mobile Product Page
0 Guidelines
Mobile Product Page Layout, Cross-Sells & Cross-Navigation
0 Guidelines
Mobile Product Page Layout
0 Guidelines
Mobile Cross-Sells & Cross-Navigation
0 Guidelines
Mobile Product Images & Gallery UI
0 Guidelines
The Mobile 'Buy' Section and Purchase Information
0 Guidelines
Mobile Product Information
0 Guidelines
Mobile User Reviews
0 Guidelines
Mobile Cart & Checkout
0 Guidelines
Mobile Added to Cart Behavior & Confirmation
0 Guidelines
Mobile Shopping Cart & Cross-Sells
0 Guidelines
Mobile Account Selections & Creation
0 Guidelines
Mobile Customer & Address Information
0 Guidelines
Mobile Shipping & Fulfillment
0 Guidelines
Mobile Payment Flow & Methods
0 Guidelines
Mobile Validation Errors & Data Persistence
0 Guidelines
Mobile Field Design, Labels & Input Optimization
0 Guidelines
Mobile Order Review & Confirmation
0 Guidelines
Mobile Customer Accounts
0 Guidelines
Mobile Site-Wide Features & Navigation
0 Guidelines
Deep dive into any of the 17 retail sites displayed in the scatter plot above.
50 page designs: desktop, mobile
77 page designs: app, desktop, mobile
49 page designs: desktop, mobile
80 page designs: mobile, desktop, app
40 page designs: desktop, mobile
79 page designs: app, mobile, desktop
56 page designs: mobile, desktop
47 page designs: desktop, mobile
34 page designs: desktop, mobile
25 page designs: desktop, mobile
47 page designs: desktop, mobile
52 page designs: mobile, desktop
55 page designs: desktop, mobile
52 page designs: mobile, desktop
25 page designs: desktop, mobile
49 page designs: desktop, mobile
55 page designs: desktop, mobile
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Electronics & Office sites.
View Research Topic
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