12 ‘Home & Hardware’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 12 leading e-commerce sites within ‘Home & Hardware’ in the US and Europe. Each of the 12 Home & Hardware sites has been manually rated across 548 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
548 Guidelines
Desktop Web
272 Guidelines
Homepage & Category Navigation
21 Guidelines
Homepage
6 Guidelines
Category Taxonomy & Intermediary Category Pages
9 Guidelines
Main Navigation
6 Guidelines
On-Site Search
30 Guidelines
Search Query Types
8 Guidelines
Search Form and Logic
4 Guidelines
Search Autocomplete
8 Guidelines
Search Results Layout & Filtering
10 Guidelines
Product Lists & Filtering
51 Guidelines
List Layout
12 Guidelines
List Item Thumbnails
5 Guidelines
List Item Info
9 Guidelines
List Item Features
6 Guidelines
Filtering: Available Filters
5 Guidelines
Filtering: Interface, Scope & Logic
8 Guidelines
Sorting
6 Guidelines
Product Page
49 Guidelines
Product Page Layout
8 Guidelines
Product Images: Gallery UI, Videos & 360-Views
8 Guidelines
The "Buy" Section, Shipping & Returns
10 Guidelines
Product Descriptions, Specs & Variations
10 Guidelines
Cross-Sells & Auxiliary Content
5 Guidelines
User Reviews
8 Guidelines
Cart & Checkout
87 Guidelines
Checkout Types & Layout
6 Guidelines
Shopping Cart and “Added to Cart”
11 Guidelines
Account Selection & Creation
7 Guidelines
Customer & Address Information
9 Guidelines
Shipping & Fulfillment
11 Guidelines
Payment Flow & Methods (Incl. Credit Card & Third-Party)
12 Guidelines
Order Review & Confirmation
8 Guidelines
Validation Errors & Data Persistence
10 Guidelines
Field Labels & Microcopy
5 Guidelines
Field Design & Input Optimization
8 Guidelines
Accounts & Self-Service
22 Guidelines
Account Drop-Down, Dashboard & Sign In
11 Guidelines
Account-Wide Navigation, Structure, & Information
11 Guidelines
Site-Wide Design & Interaction
12 Guidelines
Mobile Web
276 Guidelines
Mobile Homepage & Category Navigation
22 Guidelines
Mobile Homepage
7 Guidelines
Mobile Category Taxonomy & Intermediary Category Pages
8 Guidelines
Mobile Main Navigation
7 Guidelines
Mobile On-Site Search
29 Guidelines
Mobile Search Query Types
8 Guidelines
Mobile Search Form and Logic
5 Guidelines
Mobile Search Autocomplete
7 Guidelines
Mobile Search Results Layout & Filtering
9 Guidelines
Mobile Product Lists & Filtering
50 Guidelines
Mobile List Layout
15 Guidelines
Mobile List Item Thumbnails
5 Guidelines
Mobile List Item Info & Features
14 Guidelines
Mobile Available Filters & Sorting
8 Guidelines
Mobile Filtering Interface, Scope & Logic
8 Guidelines
Mobile Product Page
49 Guidelines
Mobile Product Page Layout
5 Guidelines
Mobile Product Images: Gallery UI, Videos & 360-Views
10 Guidelines
Mobile The "Buy" Section, Shipping & Returns
10 Guidelines
Mobile Product Descriptions, Specs & Variations
11 Guidelines
Mobile Cross-Sells & Auxiliary Content
5 Guidelines
Mobile User Reviews
8 Guidelines
Mobile Cart & Checkout
89 Guidelines
Mobile Checkout Types & Layout
6 Guidelines
Mobile Shopping Cart and “Added to Cart”
11 Guidelines
Mobile Account Selection & Creation
7 Guidelines
Mobile Customer Address & Information
9 Guidelines
Mobile Shipping & Fulfillment
11 Guidelines
Mobile Payment Flow & Methods (Incl. Credit Card & Third-Party)
12 Guidelines
Mobile Order Review & Confirmation
8 Guidelines
Mobile Validation Errors & Data Persistence
10 Guidelines
Mobile Field Labels & Microcopy
5 Guidelines
Mobile Field Design & Input Optimization
10 Guidelines
Mobile Accounts & Self-Service
18 Guidelines
Mobile Account Dashboard & Sign In
7 Guidelines
Mobile Account-Wide Navigation, Structure, & Information
11 Guidelines
Mobile Site-Wide Design & Interaction
19 Guidelines
Case Studies
Deep dive into any of the 12 retail sites displayed in the scatter plot above.
83 page designs: app, desktop, mobile
75 page designs: app, desktop, mobile
51 page designs: desktop, mobile
38 page designs: desktop, mobile
94 page designs: desktop, mobile, app
50 page designs: desktop, mobile
20 page designs: desktop, mobile
63 page designs: desktop, mobile
44 page designs: desktop, mobile
45 page designs: desktop, mobile
56 page designs: desktop, mobile
45 page designs: desktop, mobile
Home & Hardware Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Home & Hardware sites.
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