8 ‘Luxury Goods’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 8 leading ‘Luxury Goods’ e-commerce sites in the US and Europe. Each of the 8 Luxury Goods sites has been manually rated across 485 different e-commerce UX elements, all based on Baymard’s 78,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
485 Guidelines
Homepage & Category
77 Guidelines
Homepage
8 Guidelines
Category Taxonomy
11 Guidelines
Main Navigation
12 Guidelines
Intermediary Category Pages
6 Guidelines
Site-Wide Layout
7 Guidelines
Store Locator
18 Guidelines
Collection Page
15 Guidelines
On-Site Search
23 Guidelines
Search Query Types
5 Guidelines
Search Form & Logic
10 Guidelines
Search Autocomplete
8 Guidelines
Product Lists
46 Guidelines
Product List Layout & Products Loading
11 Guidelines
List Items: Product Info & Thumbnails
11 Guidelines
List Items: Interface & Hit Areas
7 Guidelines
Filtering & Sorting
17 Guidelines
Product Page
62 Guidelines
Product Page Layout & Cross-Sells
12 Guidelines
Product Images & Videos
11 Guidelines
Image Gallery UI
11 Guidelines
The 'Buy' Section, Shipping & Returns
12 Guidelines
Product Variations
7 Guidelines
Product Descriptions
9 Guidelines
Customer Accounts
11 Guidelines
Cart & Checkout
123 Guidelines
Shopping Cart & “Added to Cart” Behavior
10 Guidelines
Account Selection & Creation
9 Guidelines
Customer & Address Information
12 Guidelines
Gifting Flow & Features
5 Guidelines
Shipping & Store Pickup
8 Guidelines
Payment Flow & Methods (Incl. Third-Party)
8 Guidelines
Credit Card Form
10 Guidelines
Order Review
5 Guidelines
Order Confirmation & E-Mail
4 Guidelines
Form & Page Design
10 Guidelines
User Interactions & Distractions
9 Guidelines
Validation Errors & Data Persistence
10 Guidelines
Field Labels & Microcopy
7 Guidelines
Field Design & Features
8 Guidelines
Default Values & Autocompletion
8 Guidelines
Mobile E-Commerce
143 Guidelines
Mobile Homepage
8 Guidelines
Mobile Main Navigation & Categories
19 Guidelines
Mobile On-Site Search
21 Guidelines
Mobile Search Autocomplete
7 Guidelines
Mobile Search Query Types
5 Guidelines
Mobile Search Design & Logic
9 Guidelines
Mobile Product List
35 Guidelines
Mobile Product List Layout & Features
15 Guidelines
Mobile Filtering
9 Guidelines
Mobile List Item Content
11 Guidelines
Mobile Product Pages
45 Guidelines
Mobile Product Page Layout
16 Guidelines
Mobile Product Images & Videos
16 Guidelines
Mobile Product Variations
6 Guidelines
Mobile Shipping, Returns & Buying
7 Guidelines
Mobile Site-Wide Features & Elements
15 Guidelines
Case Studies
Deep dive into any of the 8 retail sites displayed in the scatter plot above.
33 page designs: desktop, mobile
31 page designs: desktop, mobile
32 page designs: desktop, mobile
32 page designs: desktop, mobile
31 page designs: desktop, mobile
35 page designs: desktop, mobile
20 page designs: desktop, mobile
23 page designs: desktop, mobile
Luxury Goods Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Luxury Goods sites.
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