Benchmarks

8 ‘Meal Kit Subscriptions’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 8 leading ‘Meal Kit Subscriptions’ desktop and mobile websites in the US and Europe. Each of the 8 Meal Kit Subscriptions desktop and mobile sites has been manually rated across 0 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 123 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
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Overall UX Performance

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Desktop Web

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Homepage & Main Navigation

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Homepage

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Main Navigation

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Meal Kit Plans & Quizzes

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Meal Kit Subscription Plan Matrix & Selection

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Auxiliary Content & Quizzes

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Recipe Lists & Pages

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Recipe List: Info & Thumbnails

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Recipe List: Filtering & Sorting

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Recipe Page Layout & Features

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Recipe Page: Images & Descriptions

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Accounts & Self-Services

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Account Drop-Down

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Account Sign In & Dashboard

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'Your Account': Addresses, Payments, & Newsletters

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Account-Wide Navigation, Structure, & Information

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Cart & Checkout

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Checkout Features & Layout

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Shopping Cart & “Added to Cart” Behavior

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Account Selection & Creation

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Customer & Address Information

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Shipping Options

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Payment Flow & Methods (Incl. Third-Party)

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Credit Card Form

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Order Review, Subscription Confirmation, & Cancellation

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Validation Errors & Data Persistence

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Field Labels & Microcopy

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Field Design & Input Optimization

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Site-Wide Design & Interaction

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Mobile Web

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Mobile Homepage & Main Navigation

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Mobile Homepage

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Mobile Main Navigation

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Mobile Meal Kit Plans & Quizzes

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Mobile Meal Kit Subscription Plan Matrix & Selection

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Mobile Auxiliary Content & Quizzes

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Mobile Recipe Lists & Pages

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Mobile Recipe List: Info & Thumbnails

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Mobile Recipe List: Filtering & Sorting

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Mobile Recipe Page: Layout & Features

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Mobile Recipe Page: Images & Descriptions

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Mobile Cart & Checkout

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Mobile Checkout Features & Layout

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Mobile Shopping Cart & “Added to Cart” Behavior

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Mobile Account Selection & Creation

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Mobile Customer & Address Information

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Mobile Shipping Options

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Mobile Payment Methods & Credit Card Form

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Mobile Order Review & Subscription Confirmation

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Mobile Validation Errors & Data Persistence

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Mobile Field Labels & Microcopy

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Mobile Field Design & Input Optimization

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Mobile Site-Wide Design & Interaction

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