10 ‘Travel Accommodations’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading ‘Travel accommodations’ websites in the US and Europe - including both Online Travel Agencies (Booking.com, Expedia, Trip.com), Hotel Chains (Hyatt, Best Western, Shangri-La), Boutique Hotels (Prince Akatoki London, and EsmeHotel.com), and whole property vacation rentals (Airbnb, Kid & Coe). Each of the 10 Travel accommodations sites has been manually rated across 390 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
390 Guidelines
Desktop Web
193 Guidelines
Homepage & Main Navigation
9 Guidelines
Travel "Booking" Search
46 Guidelines
"Booking" Search & Autocomplete
10 Guidelines
Search Results Layout & Loading
15 Guidelines
Property & Room Listings
10 Guidelines
Filtering & Sorting
11 Guidelines
Property & Room Detail Pages
45 Guidelines
Page Layout, The "Book" Section & Cross-Sells
13 Guidelines
Property & Room Descriptions
8 Guidelines
Property & Room Images & Videos
12 Guidelines
Guest Ratings & Reviews
12 Guidelines
"Booking" Checkout Process
61 Guidelines
Account Selection & Creation
6 Guidelines
User Information & Address
11 Guidelines
Payment Flow & Credit Card Form
10 Guidelines
Reservation Review & Confirmation
7 Guidelines
General Form Design and Checkout Layout
16 Guidelines
Form Field Usability and Design
11 Guidelines
Customer Accounts
18 Guidelines
Site-Wide Features & Design
14 Guidelines
Mobile Web
197 Guidelines
Mobile Homepage & Main Navigation
9 Guidelines
Mobile Travel "Booking" Search
44 Guidelines
Mobile '"Booking" Search Form & Autocomplete'
8 Guidelines
Mobile Search Results Layout & Loading
16 Guidelines
Mobile Property & Room Listings
9 Guidelines
Mobile Filtering & Sorting
11 Guidelines
Mobile Property & Room Detail Pages
42 Guidelines
Mobile Page Layout, The "Book" Section & Cross-Sells
11 Guidelines
Mobile Property & Room Descriptions
8 Guidelines
Mobile Property & Room Images & Videos
11 Guidelines
Mobile Guest Ratings & Reviews
12 Guidelines
Mobile "Booking" Checkout Process
66 Guidelines
Mobile Account Selection & Creation
6 Guidelines
Mobile User Information & Address
11 Guidelines
Mobile Payment Flow & Credit Card Form
10 Guidelines
Mobile Reservation Review & Confirmation
7 Guidelines
Mobile "General Form Design and Checkout Layout "
17 Guidelines
Mobile Form Field Usability and Design
15 Guidelines
Mobile Customer Accounts
14 Guidelines
Mobile Site-Wide Features & Design
22 Guidelines
Case Studies
Deep dive into any of the 10 retail sites displayed in the scatter plot above.
27 page designs: desktop, mobile
34 page designs: desktop, mobile
35 page designs: desktop, mobile
31 page designs: desktop, mobile
35 page designs: desktop, mobile
22 page designs: desktop, mobile
19 page designs: desktop, mobile
21 page designs: desktop, mobile
26 page designs: desktop, mobile
25 page designs: desktop, mobile
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