7 ‘Vitamins & Supplements’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 7 e-commerce sites within ‘Vitamins & Supplements’ in the US and Europe. Each of the 7 Vitamins & Supplements sites has been manually rated across 505 different e-commerce UX elements, all based on Baymard’s 200,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
505 Guidelines
Desktop Web
250 Guidelines
Homepage & Category
21 Guidelines
Homepage & Main Navigation
8 Guidelines
Category Taxonomy
7 Guidelines
Intermediary Category Pages
6 Guidelines
On-Site Search
17 Guidelines
Search Query Types
5 Guidelines
Search Autocomplete
7 Guidelines
Search Form & Search Results
5 Guidelines
Product Lists & Filtering
42 Guidelines
List Layout
8 Guidelines
List Item Info & Features
13 Guidelines
Filtering: Available Filters
7 Guidelines
Filtering: Layout, Scope & Logic
10 Guidelines
Sorting
4 Guidelines
Product Page
57 Guidelines
Product Page Layout
8 Guidelines
Cross-Sells & Cross-Navigation
6 Guidelines
Product Images & Image Gallery UI
13 Guidelines
Product Descriptions
8 Guidelines
The 'Buy' Section, Shipping & Returns
12 Guidelines
User Reviews
10 Guidelines
Cart & Checkout
74 Guidelines
Shopping Cart
12 Guidelines
Account Selection & Creation
6 Guidelines
User Information & Address
10 Guidelines
Shipping & Fulfillment
9 Guidelines
Payment Flow & Credit Card Form
10 Guidelines
Order Review & Confirmation
9 Guidelines
General Form Design and Checkout Layout
9 Guidelines
Form Field Usability and Design
9 Guidelines
Customer Accounts
22 Guidelines
Account Menu & Dashboard
11 Guidelines
'Your Account': Addresses, Payments, & Newsletters
11 Guidelines
Site-Wide Features
17 Guidelines
Mobile Web
255 Guidelines
Mobile Homepage & Category Navigation
22 Guidelines
Mobile Homepage & Main Navigation
10 Guidelines
Mobile Category Taxonomy
7 Guidelines
Mobile Intermediary Category Pages
5 Guidelines
Mobile On-Site Search
18 Guidelines
Mobile Search Query Types
5 Guidelines
Mobile Search Autocomplete
6 Guidelines
Mobile Search Form & Results
7 Guidelines
Mobile Product Lists & Filtering
47 Guidelines
Mobile List Layout
10 Guidelines
Mobile List Item Info & Features
16 Guidelines
Mobile Filtering & Sorting: Filter & Sort Types
8 Guidelines
Mobile Filtering & Sorting: Scope & Logic
8 Guidelines
Mobile Filtering: Interface & Layout
5 Guidelines
Mobile Product Page
49 Guidelines
Mobile Product Page Layout, Cross-Sells, & Cross-Navigation
11 Guidelines
Mobile Product Images & Image Gallery UI
8 Guidelines
Mobile Product Descriptions
8 Guidelines
Mobile "Buy" Section, Shipping & Returns
12 Guidelines
Mobile User Reviews
10 Guidelines
Mobile Cart & Checkout
75 Guidelines
Mobile Shopping Cart
12 Guidelines
Mobile Account Selection & Creation
6 Guidelines
Mobile User Information & Address
10 Guidelines
Mobile Shipping & Fulfillment
9 Guidelines
Mobile Payment Flow & Credit Card Form
10 Guidelines
Mobile Order Review & Confirmation
8 Guidelines
Mobile "General Form Design and Checkout Layout "
9 Guidelines
Mobile Form Field Usability and Design
11 Guidelines
Mobile Customer Accounts
20 Guidelines
Mobile Account Menu & Dashboard
11 Guidelines
'Mobile Account': Addresses, Payments, & Newsletters
9 Guidelines
Mobile Site-Wide Features
24 Guidelines
Case Studies
Deep dive into any of the 7 retail sites displayed in the scatter plot above.
51 page designs: desktop, mobile
51 page designs: desktop, mobile
48 page designs: desktop, mobile
49 page designs: mobile, desktop
53 page designs: desktop, mobile
39 page designs: desktop, mobile
43 page designs: desktop, mobile
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Industry
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